SEO & SEM services: optimize for real users

What does it take to elevate your business above the competition in 2017?

My ethical SEO/SEM consulting services take your digital presence to the next level by setting you up for rapid AND sustainable online growth.

“How is your SEO approach different?”

Today’s SEO — ethical SEO — is all about your users. The real people interacting with your site. As search algorithms get more advanced, spammy blackhat tactics that “game the system” are becoming riskier, less effective and more outdated.

This means that my #1 recommendation for a typical new client is a quick, low commitment, “step-one” package to boost your site’s visibility and improve core value – diagnosing technical issues, addressing site structure & flow, performing keyword research & analysis, delivering engaging, keyword-optimized content – and then moving into project services targeting areas of opportunity we’ve uncovered, including link building, local SEO efforts and paid search campaign setup/ optimization (SEM) if applicable.

SEO Golden Rule: your users want great content.

Yes, content is still king. After all, what actually makes your website visible – and your brand shareable – to real people? Effective digital content does two very important things for your users:

1. It’s relevant. It fulfills the practical expectations of what I expect to see where, based on what I’m searching for (e.g., keywords).

2. It delights. It exceeds my emotional expectations in engaging me with an interesting, one-of-a-kind experience. At the very least I’ll remember and return to your site. If it’s truly unique, it’s “backlink-worthy”; as a user/reviewer I’ll spread the word (social shares, offsite links, mentions).

It’s no coincidence that content freshness, relevance and engagement all provide meaningful signals to Google. Whether you’ve got a standalone blog or an e-commerce shoe store, you can’t go anywhere without it.

“How do I know you’ll get results?”

The proof’s right here on my website. Take a look around, and feel free to reach out with questions. If you’re currently evaluating your options for an SEO project, please, don’t trust candidates who aren’t 100% transparent about A) what they include in their services, B) their past work, and C) client feedback.

There IS a right way to do this. Promising a Google page-1 ranking upfront (below) ain’t it.

Can other consultants or even agencies offer you this combination of digital strategy, content and marketing to take your SEO & SEM to the next level? If you find anyone else who can give you the complete package at a freelance rate, let me know and I’ll beat their offer.

“Ok, so how do SEO consultant services work? Can I afford it?”

Yes: At a fraction of the rate that agencies charge, I offer a bulletproof SEO implementation plan – including input you can put into use immediately – and work within your budget using the most efficient, transparent process possible. Transparency is key. I want to show clients how this actually works… not shroud my process and make it impossible to understand.

I can work within nearly any budget; there’s always something I find that will move the needle. Take a look at some recent projects and you’ll see that I’ve done it all before.

I’ll even give you a quote (including hourly estimate) on the specific SEO services I can see you need for free.

More details…

Now the nitty gritty. Here’s more explanation on site optimization and search marketing services I provide:

“Can you get me better rankings on Google?”

I certainly can, and I have consistently for websites of all types and sizes. But let’s start at the top. To use a common example, let’s say your #1 business goal is to increase online revenue:

If I find you on Google, land on your site to buy something and get a poor first impression (checkout flow is set up poorly, site structure is cumbersome or content is lacking, for example), any SEO work you’ve had done to this point is essentially wasted. Why? Well, you might have done some basic work for visibility — but with a bad impression of your brand I’ll go straight to your competitors, leaving you behind.

Improving search visibility and site experience can involve separate efforts, but in 2017 they’re intertwined in just about every every way you can imagine. How many chances does your website have to make an first impression?

The good news, however: thanks to search algorithm refinements, today a better Google ranking goes hand-in-hand with a better user experience. And that’s why…

Good for users = good for SEO

With a sustainable approach, I’ll put the focus on your target searchers. That includes intuitive linking & site structure, as-needed technical SEO input, offsite credibility building, and engaging, relevant content that targets the focal keywords you should be ranking for… (In other words: make it easier for users to find and do what they’re there to do in the first place.)

Today’s SEO takes work. But by doing this the right way, you’ll ensure customers keep coming back time and time again to your site, not your competitors’.

“What about technical SEO – can you diagnose and fix site issues?”

Yes. Before we get to on-page optimization I’d first want to check for any technical “roadblocks” – site or URL-specific issues limiting your indexability, for example. Additionally, here’s a Site Optimization Checklist to set up your site for success before we get started. I’ll take a look at site performance, crawl and indexing as part of “step 1.”

My consultant services include WordPress optimization, and I can assist with your WordPress HTTPS migration as well.

“Why should I hire you instead of an agency (or cheap overseas labor)?”

The same reasons I got started freelancing in the first place:

I’ve got an extremely lean, efficient process set up. No bloat (and less overhead) = less time-suck. We can get started today!

Unlike agencies with significantly larger overhead costs, I’m flexible enough to take on projects both large and small, and I’ll work to meet your budget and your schedule.

You’re only hiring one person – every minute of your investment counts. And the results for past clients show I can take that investment a long way in a short period of time.

Today’s SEO for successful smaller businesses necessitates a solid understanding of best practices, great content to distinguish your brand, and good ol’ fashioned hard work. And in 2017, you don’t need to pay agency $$ for that (or, on the other hand, shortchange yourself with cheap labor).

Still with me? Great!

Use the quick Contact form to describe what you’re looking for (include specific business goal(s) if possible), and I’ll be in touch ASAP.

Contact me today

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Nate did an OUTSTANDING job on our SEO project... The output was thorough, but also presented in such a way that it made our and our clients’ ability to understand abundantly simple from both the technical and the content sides of SEO. I highly recommend Nate and would work with him again in the future. Mike Luedke, Jigsaw Milwaukee