“How to SEO?” Download a how-to guide.

Want to optimize your site for Google?

These approachable guides, written in easy steps for SEO beginners — and particularly for WordPress users — make the technical aspects of optimizing your site itself (performance, crawl, indexing, etc.) well within reach for anyone with a little basic digital know-how. Just add great (search optimized) content!

wordpress https guide

WordPress SSL: the Easy HTTP to HTTPS Guide (PDF)

technical seo checklist

Site Speed + More Technical SEO Pitfalls (PDF)

Site optimization checklist

Site Optimization Checklist: The Basics (PDF)









Offsite, there’s plenty more you can do to ‘build’ links that send signals to the major search engines, like Google and Bing, that your website is an authority presence. I’ll continue to add more how-to PDFs to the above.

Read the original posts and lots more on my “What I’ve Learned” blog, covering all things digital strategy & consulting.