copywriting

5 copywriting tips for better SEO & UX

5 copywriting tips for better SEO & UX

Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there's no magic formula to original, share-worthy content. The numbered-list…
“Start something new”

“Start something new”

I recently came across a page I really liked (read: nerded out on) and wanted to share here: apple.com/start-something-new. Not only is the concept cool and different – marrying artistic inspiration with Apple products –…