SEO/SEM, E-commerce, Digital Strategy, Branding, UX

Here’s a quick breakdown of my experience from 2007 to present. (Project specifics on my portfolio page.)

SEO & Paid Search (SEM)

What does it take to achieve SEO success in 2017? A smart, sustainable strategy. Big-picture insights. Technical and marketing know-how. Search- and user-friendly content that engages your site visitors. The leanest, most efficient process out there. Hard work. (And repeat.)
seo path

Site Audit/Gap Analysis (duplicate content, 404s, 301s, site structure, content gaps, analytics)

Keyword Research & Strategy 

 Technical SEO (Search Console issues, crawl, indexing, site speed/performance)

 Onsite SEO, including page titles, content, SEO copywriting

Start-to-finish Site Optimization – SEO strategy to content to offsite SEO/PR

Schema markup, reviews and robots.txt for e-commerce

Paid Search (SEM) campaigns, as well as paid social (Facebook & Twitter)

(For more, please visit my SEO/SEM freelance services page.)

E-commerce/ Conversion Rate Optimization (CRO)

With a 360° view of your site’s analytics and audiences, I can identify revenue “opportunity gaps,” learn what makes your target audiences click, and set up a clear path to success.
e commerce path
E-Commerce Strategy (consulting + reports)

Google Analytics conversion goals

Purchase/Signup Path modeling

Cart & Flow Abandonment reports

Competitive Analysis & Insights

WordPress optimization

Mobile/Tablet device optimization

Site Enhancement (UX)

Digital Marketing, Branding & UX

branding ux path

UX/Usability

User experience (UX) can mean a lot of different things. As a strategist, I’ll include competitive analysis, mobile-friendly analysis, navigation & IA work, and can also do blank-page ideation, wireframing, and WordPress set-up for interactive elements (APIs, etc.).

My approach is based on:

 Navigation, IA & Content optimization for improved experience

Staying up to speed with latest design trends and technology

 Interactive content & elements (platforms, network feeds, API flows, e-commerce interfaces, tutorial modals) as well as mobile-friendly & app content

Utilizing the power of SEO to justify and guide content strategies and identify content gaps

Using wireframes as a tool to map IA and navigation so clients/developers see the “big picture”

Insights from usability testing and a love for clean, simple UI 🙂

Branding, Concept & Copywriting

If you’re looking for branding/concept help with your digital marketing campaign or online presence in general, put my skills to the test!

I’ve got experience in branding & concept in every facet of digital and across a variety of audiences. In every aspect of your online presence – whatever it is, desktop, mobile, social, blogging, search – I’ll demonstrate not just how you & your clients are thinking smarter – but how you’re thinking differently.

I have expertise in:

Brand Strategy (driven by data-informed competitive research, SEO strategy, and best-practice usability principles)

On-brand, SEO-friendly Content & Copywriting

Digital Advertising, Online Promotions, Inbound Marketing Campaigns (Email)

Sitewide Re-Branding, Brand Identity creation backed by market research


Let’s set up a call

Nate helped us rank on first page of Google for Chicago searches and double our site traffic. Outlined a detailed plan for optimizing our redesigned site, identified new ways for us to reach customers online, and delivered on my expectations for growth with the Big Commerce platform. Throughout the whole project was always available and easy to work with. Gilles Noyer, Teuscher Chocolates Chicago