Blog: what I’ve learned

E-commerce content marketing (yes, it matters)

E-commerce content marketing (yes, it matters)

There's a reason why quality content — Optimized, Fresh, Factual (or trusted/authoritative), Engaging, and Relevant content — comes up as an SEO recommendation consistently in my own work as an SEO consultant as well as across the…
Do keywords still matter to SEO?

Do keywords still matter to SEO?

While the direct significance of keywords to SEO has dwindled in comparison to other signals that stress user experience thanks to the 2013 Google Hummingbird update, keyword research is still…
5 copywriting tips for better SEO & UX

5 copywriting tips for better SEO & UX

Why you should know the rules, and then break them. (Sometimes.) Despite the overwhelming ubiquity in digital copywriting – everyone wants good SEO – there's no magic formula to original, share-worthy content. The numbered-list…
UPDATES: freelance SEO work

UPDATES: freelance SEO work

May of 2015 has been a busy month... I recently updated my resume to reflect a freelance SEO gig I'm doing for Jigsaw – an agency based out of Milwaukee – and…
The dreaded Learn More ›

The dreaded Learn More ›

In some side work I'm currently doing involving content management & strategy, I'm on the hunt for ways to reach new "untapped" audiences. This article content we're working with lives…
“Start something new”

“Start something new”

I recently came across a page I really liked (read: nerded out on) and wanted to share here: apple.com/start-something-new. Not only is the concept cool and different – marrying artistic inspiration with Apple products –…

GAIQ certified!!

Well, it only took 2 weeks of studying... but I'm officially certified in Google Analytics thanks to passing Google's 1.5-hour online exam with an 88% (8 points over). I won't…